Content Lead

📋 Description

• Own and execute the content roadmap, aligned with product strategy and quarterly priorities.
• Partner with product managers to weave content across onboarding, coaching, habit-building, and
• Create and refine content across formats: in-app articles, videos, guides, and social assets.
• Lead an AI-enabled content function with scalable workflows and QA systems.
• Develop short-form content strategies to boost engagement across audiences.
• Use analytics and A/B tests to measure content performance and improve.

🎯 Requirements

• 5+ years in content strategy, creation, and production, ideally in consumer digital products.
• Experience leading a content team or operations within digital products.
• Proven ability to roadmap content to activation, engagement, retention, and revenue.
• Strong analytics: KPIs, dashboards, performance data, insights-driven optimization.
• Advanced video creation, editing, and AI-powered production workflows.
• Exceptional UX writing and storytelling across formats (educational, visual, video).

🎁 Benefits

• Competitive salary based on experience.
• Fully remote, hybrid, or in-office options depending on location.
• Flexible hours focused on results and impact.
• Company-provided equipment for the role.
• Premium product subscription access.
• 21 days annual leave plus local public holidays.