Content Lead

📋 Description

• Own and execute the content roadmap aligned with product strategy and quarterly priorities.
• Partner with product managers to integrate content across the user journey (onboarding, coaching
• Create high-quality content across formats: in-app articles, educational materials, videos, guides
• Lead AI-enabled content function with scalable editorial processes and QA standards.
• Develop short-form content strategies to improve engagement across diverse audiences.
• Use analytics and A/B tests to measure performance and drive improvement.

🎯 Requirements

• 5+ years in content strategy/creation and production, ideally in consumer digital products or tech
• Experience leading a content team or operations within a digital product org.
• Proven ability to connect content roadmaps to activation, engagement, retention, and revenue.
• Strong analytics mindset with KPIs, dashboards, and performance data analysis.
• Advanced video creation/editing and AI-powered production workflows.
• Exceptional UX writing, editing, storytelling, and cross-format communication.

🎁 Benefits

• Competitive salary package based on experience.
• Fully remote, hybrid, or in-office options depending on location.
• Flexible hours focused on results and impact.
• Company equipment and premium product subscription.
• 21 days of annual leave plus local holidays.
• Opportunity to work on a meaningful health-focused product.