Plan and adapt marketing and in-store content; collaborate with media and production partners
Coordinate materials, digital content needs and store team feedback
Plan asset production for local activations across channels
Align with global channel playbooks, formats and store placements
Brief media agencies and production partners; approve assets
Coordinate store materials with Store Visual teams

🎯 Requirements

Degree in Marketing, Media, or Production Management (or equivalent)
Strong understanding of paid media formats (TV, OOH, OLV, Display, Social)
Knowledge of retail store communications formats and production
Excellent organizational skills with attention to detail
Strong analytical and problem-solving abilities
Fluent in English; additional languages are an advantage

🎁 Benefits

Staff discount card for all H&M Group brands
H&M Incentive Program – HIP

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