Content Strategist

📋 Description

• Set the content strategy across channels: what we say, where, in what voice, and why.
• Own and evolve the brand voice. Write the guidelines, then be the example of them.
• For every brief, define the objective and the customer before the copy: a launch email, a product
• Write the copy: product descriptions, product names, email, site, social, campaign lines, and
• Partner with merchandising, design, and marketing teams so product, image, and words all tell one
• Build and keep a point of view on product. Know the fabric, the make, the fit, and the reason a

🎯 Requirements

• 4+ years in copywriting, content strategy, or editorial, ideally at an apparel or lifestyle brand
• A clear, well-argued point of view on content. You can explain why a piece works, not only that it
• Product obsessed, with deep working knowledge of menswear and womenswear: construction, fabric
• Customer centric. You write for a specific person and you can describe them.
• An excellent writer with range: tight and plain when the product should speak, warmer and longer
• Comfortable owning strategy and execution at once. You set the plan and you write the copy.

🎁 Benefits

• Health/Dental/Vision: Buck Mason takes care of 80% of the monthly cost for employee-only plans
• 401k: Buck Mason matches 100% of your first 3% contribution, and 50% of the next 2% (max match of
• $80 cell-phone reimbursement for monthly phone plan.
• $50 wellness reimbursement per month for gym, fitness, or mental health.
• Maternity Leave: 12 weeks of paid leave (state funds first, company covers remainder).
• Paternity Leave: 4 weeks of paid leave (state funds first, company covers remainder).