Content Strategist

📋 Description

• Develop and execute data-driven content, SEO, and GEO strategies using analytics, search trends
• Monitor organic traffic, rankings, engagement, conversions, and AI-search visibility to understand
• Identify content gaps, high-value topics, emerging search trends, and opportunities across
• Build and maintain a mortgage content calendar and prioritized backlog, balancing evergreen content
• Write, produce, refresh, and optimize content across blog posts, landing pages, mortgage rate
• Translate mortgage insights, expert commentary, and market developments into accurate, accessible

🎯 Requirements

• 4–6 years of experience in content strategy, content marketing, SEO, digital publishing, or a
• Excellent writing and editing skills, with the ability to create original, engaging, informative
• Strong understanding of SEO, GEO, and AI-powered search, with an interest in how large language
• Experience using analytics and SEO tools to evaluate content and channel performance and translate
• Experience with tools such as Google Analytics, Google Search Console, SEO platforms, and/or AI
• Strong understanding of how content, SEO, GEO, email, and distribution work together to generate

🎁 Benefits

• Estimated salary range of $75,000–$100,000.
• Remote-first environment with the flexibility to work from anywhere in Canada, with occasional
• Flexible hours and autonomy to manage your schedule.
• Individual training allowance to support professional development and career growth.
• Regular remote and in-person team social events.
• Opportunity to work on data-driven content initiatives spanning SEO, GEO, AI search, email, social