Conversion Rate Optimization (CRO) Lead

📋 Description

• Own and prioritize the CRO experimentation roadmap, turning analytics into hypotheses.
• Structure and launch experiments with hypotheses, metrics, sample size, success criteria
• Manage end-to-end experimentation: ideation, setup, QA, launch, analysis, readout.
• QA across devices/browsers/variants to ensure functionality and brand alignment.
• Analyze results with statistical rigor; assess significance and segment effects.
• Produce actionable readouts for stakeholders to guide decisions.

🎯 Requirements

• Experience: 4+ years of hands-on CRO, high-volume direct-to-consumer e-commerce.
• Experimentation ownership: manage multiple tests with a prioritized roadmap.
• Hands-on expertise: own complete experimentation lifecycle.
• Funnel expertise: paid acquisition, ad-to-landing-page handoffs, CAC, quality.
• Analytical mindset: adept with data, segments, and beyond top-line metrics.
• Structured execution: planning, documentation, and actionable insights.

🎁 Benefits

• Compensation: $80,000–$120,000 per year, including equity.
• Equity: early-stage equity with upside as the company grows.
• Remote work: fully distributed, remote-first.
• Flexible schedule: asynchronous with overlap with European/US time zones.
• Healthcare: comprehensive medical insurance where applicable.
• Personal development: budget for books, courses, coaching.