Copy of Client Lead

📋 Description

• Work with EdTech clients to align business targets with full-funnel paid media strategies, building
• Lead the creation and execution of multi-channel paid media project plans specifying audience
• Orchestrate multi-disciplinary performance teams to deliver high-converting campaigns across Google
• Manage a team of 18-20 paid media and performance specialists dedicated to EdTech client accounts.
• Ensure lead generation, CPL, CAC, and ROI metrics are clearly defined, tracked in real-time, and
• Develop high-impact performance reports highlighting CAC improvements, lead quality metrics, and

🎯 Requirements

• Proficient in written and verbal English
• 12+ years of digital marketing experience, whether at a publisher, agency, consultancy, trading
• Deep expertise in performance-driven Paid Media (Search, Paid Social, Display, Retargeting) with a
• Proven track record of managing conversion funnels, landing page optimization (CRO), and CRM
• Hands-on experience in the EdTech or higher education sector, with a deep understanding of student
• People management experience & ability and desire to scale knowledge and facilitate learning