Copy Writer

📋 Description

• Write and refine copy for multi-touch merchant journeys, including onboarding, activation
• Adapt messaging across email, SMS and WhatsApp, accounting for each channel's format, constraints
• Turn CRM drafts into polished, production-ready copy, including subject lines, preheaders, message
• Maintain consistency across journey touchpoints and develop copy variants for testing.
• Write and edit industry-specific landing pages that connect merchant needs with Tamara's value
• Collaborate with SEO stakeholders on search intent, keyword integration, page structure, headings

🎯 Requirements

• 3-5 years of experience in marketing copywriting, with a portfolio covering both conversion-focused
• Strong writing, editing and proofreading skills, with the ability to simplify complex products and
• Experience writing for B2B audiences, ideally merchants, SMEs or business decision-makers.
• Familiarity with CRM and lifecycle messaging, SEO fundamentals and performance advertising.
• The ability to adapt a core proposition across channels without losing clarity or brand consistency.
• Strong organizational skills and the ability to deliver across multiple projects and deadlines.