Copywriter - Paid Social Media Ad Creative

📋 Description

• Write high-performing ad copy for paid social platforms including Meta, LinkedIn, and beyond across
• Develop headlines, captions, CTAs, and copy variations designed for A/B testing
• Translate complex engineering and manufacturing concepts into clear, compelling, social-first
• Partner with designers and media buyers to align copy with visuals and campaign objectives
• Collaborate with Product, Content, and Lifecycle Marketing to ensure social messaging aligns with
• Maintain consistency in brand voice and tone across social channels and formats

🎯 Requirements

• 4+ years of experience writing performance-driven copy for paid and/or organic social media
• Strong portfolio demonstrating high-quality social ad copy and the ability to create clear
• Excellent English grammar, editing, and messaging skills with the ability to communicate
• Ability to simplify technical, engineering, or complex manufacturing concepts into engaging
• Familiarity with major social platforms, advertising formats, and creative specifications
• Understanding of A/B testing and paid social performance metrics such as CTR, CPA, and ROAS, as