Copywriter, Performance Marketing

📋 Description

• Write marketing and lifecycle emails — welcome series, nurture/engagement workflows, and
• Write video scripts for YouTube, paid social, and product explainer videos, translating technical
• Write landing page copy that converts, from hero messaging and value props through to CTAs, aligned
• Partner with Lifecycle Marketing to plan and sequence email journeys, and with designers/video
• Collaborate cross-functionally with Product, Content, and Growth Marketing to keep messaging
• Use performance data (open rate, CTR, CVR, watch-through rate) and testing insights to refine copy

🎯 Requirements

• 4+ years of experience writing for performance marketing, lifecycle/email marketing, or
• Proven track record of writing high-converting email, video script, and/or landing page copy
• Strong understanding of email marketing mechanics — segmentation, sequencing, deliverability basics
• Familiarity with performance KPIs (open rate, CTR, CVR, ROAS) and how copy drives them
• Comfort and proficiency with HubSpot or a similar CRM/ESP platform, A/B testing, and AI tools
• Demonstrated project management and organizational skills for managing multiple campaigns and