Country Digital Marketing Lead

📋 Description

• Execute media-buy campaigns and ad performance analysis across the full process, including
• Analyse post-campaign results and recommend refinements. Support performance analysis by
• Oversee the planning, execution and optimisation of multi-channel paid digital marketing campaigns
• Work closely with Digital centres of excellence across areas such as search engine marketing, app
• Manage campaigns end-to-end and independently with digital agency, coordinate a portfolio of 20 or
• Monitor delivery, pacing, quality and performance, ensuring campaigns are executed accurately and

🎯 Requirements

• At least 5 years' experience in digital marketing, ad operations, media buying, media planning
• Strong grasp of media strategy and how planning drives campaign performance and business outcomes
• Solid performance-analytics skills to spot drivers, diagnose issues and recommend practical fixes
• Experience partnering with specialist teams across search, mobile, app marketing, performance ops
• Strong attention to detail, operational rigour, and clear communication skills to explain complex
• Sound problem-solving skills, commercial judgement and a proactive approach to clearing blockers.

🎁 Benefits

• Annual Performance Bonus Plan
• Support of flexible hybrid working, including a mix of office and work from home days depending on
• Professional development sessions with industry leading guest speakers