Course Adoption Marketing Manager

📋 Description

• Drive marketing strategy and market presence for higher-education learning products.
• Shape positioning, messaging, and go-to-market initiatives to influence adoption by institutions
• Collaborate across editorial, sales, and marketing to translate audience needs into impactful
• Develop campaigns that strengthen product visibility and long-term performance in education-focused
• Combine brand strategy, customer insights, and education marketing to connect products with

🎯 Requirements

• Bachelor's degree required; Master's preferred.
• 5+ years in marketing, brand strategy, product marketing, or related roles in educational
• Strong understanding of higher-education market, adoption trends, and buyer journeys.
• Experience with Account-Based Marketing (ABM).
• Ability to convert market insights into differentiated positioning and messaging.
• Experience developing customer personas and communicating with decision-makers.

🎁 Benefits

• Remote work opportunities with flexible scheduling.
• Competitive compensation based on experience and qualifications.
• 401(k) with employer match up to 4%.
• Medical, dental, and vision insurance options.
• Outpatient mental health benefits and EAP.
• Paid vacation/personal time and 12 paid holidays.