Creative Director, Brand Design

📋 Description

• Set the vision for WHOOP brand design, translating brand strategy into a clear, distinctive, and
• Lead and develop the Brand Design team, including art direction and design systems talent, senior
• Partner closely with the Creative Director for Advertising, who owns campaign concepts and creative
• Establish design reviews, craft standards, documentation, and governance that elevate creative
• Personally direct high-visibility creative work when needed, from major launches and brand moments
• Introduce AI-enabled workflows thoughtfully to expand creative possibilities and improve efficiency

🎯 Requirements

• 10+ years of experience in brand design, creative direction, or integrated design, including
• A portfolio of globally visible brand systems and campaigns demonstrating exceptional typography
• Proven ability to build or meaningfully evolve a distinctive visual identity system and implement
• Strong people leadership skills, with a track record of hiring, coaching, setting expectations
• Fluency across all channels where Design and Branding clarity are applied to the highest standards
• Ability to move between executive-level brand decisions and detailed critique of work in progress

🎁 Benefits

• Competitive base salary
• Meaningful equity
• Benefits package
• Generous equity package