Creative Lead

📋 Description

• Own and uphold Primer’s established brand guidelines, ensuring every asset meets our standards
• Build and run a creative production program that delivers high volumes of customized, high-quality
• Develop reusable templates, event kits, and asset libraries that make localized production
• Partner with Growth, Admissions, and campus teams to translate business needs into clear creative
• Own the workflow from intake through delivery, establishing clear SLAs, approval processes, and
• Serve as the final creative reviewer, ensuring assets are accurate, polished, on-brand, and ready

🎯 Requirements

• 6+ years of experience in graphic design, brand design, or creative production, creating
• 3+ years of experience adapting an established brand across multiple locations, audiences, and
• 2+ years of experience building creative production systems, including templates, asset libraries
• Hands-on proficiency with design tools and a track record of personally taking assets from brief to
• Experience using AI and automation to accelerate production and customization while maintaining
• Demonstrated attention to detail, including reviewing creative for accuracy, consistency, and