Creative Lead, Copy (Remote Canada)

📋 Description

• Translate Moments that Matter into creative territories, messaging hypotheses, campaign concepts
• Support new-business and portfolio-sales opportunities with speculative creative, campaign
• Create the foundation for Directive's strategic creative approach.
• Own creative direction, campaign concepting, messaging strategy, and performance copy direction.
• Turns campaign and creative briefs into territories, concepts, hooks, headlines, CTAs, landing-page
• Partners with designers by giving them a strong concept and copy direction to execute against.

🎯 Requirements

• 4–6 years of professional creative experience, with a meaningful portion in an agency, professional
• A portfolio that shows range across brand work and performance creative — including a visual system
• Experience developing campaigns from concept through execution.
• Ability to maintain and evolve brand standards across multiple channels.
• Understanding of creative strategy and storytelling.
• Ability to translate ICP, positioning, personas, JTBD insights, proof points, objections, and

🎁 Benefits

• Annual base salary range for this position based in Canada is $115,000-$125,000 CAD.
• Medical, dental, vision plans, disability, and life insurance coverage for you and your family —
• Mental health support through Spring Health and Headspace.
• Physical wellness through Omada, fertility support through Carrott, Aaptiv virtual workouts, One
• Unlimited PTO (2-week minimum), Paid Company Holidays, Your Birthday Off, End of Year Recharge
• Financial benefits: Traditional and Roth 401(k) with a 3% company match.