Creative Lead, Copy (Remote US)

📋 Description

• Translate Moments that Matter into creative territories, messaging hypotheses, campaign concepts
• Support new-business and portfolio-sales opportunities with speculative creative, campaign
• Create the foundation for Directive's strategic creative approach
• Develop creative direction, campaign concepting, messaging strategy, and performance copy direction
• Turn campaign and creative briefs into territories, concepts, hooks, headlines, CTAs, landing-page
• Partner with designers by providing strong concept and copy direction to execute against

🎯 Requirements

• 4-6 years of professional creative experience, with a meaningful portion in an agency, professional
• A portfolio showing range across brand work and performance creative
• Experience developing campaigns from concept through execution
• Ability to maintain and evolve brand standards across multiple channels
• Understanding of creative strategy and storytelling
• Ability to translate ICP, positioning, personas, JTBD insights, proof points, objections, and

🎁 Benefits

• Medical, dental, vision plans, disability, and life insurance coverage
• 100% employer-paid plan for you and 50% employer contribution for dependents
• Mental health support through Spring Health and Headspace
• Physical therapy through Omada, fertility support through Carrott, Aaptiv virtual workouts, One
• Unlimited PTO (2-week minimum), Paid Company Holidays, Birthday Off, End of Year Recharge (Dec 24 -
• Traditional and Roth 401(k) with 3% company match