Creative Lead, Digital Experience

📋 Description

• Frame ambition into clear creative direction
• Develop clear creative briefs that clarify scope, ambition, and priorities
• Translate strategic input into actionable creative direction that guides digital initiatives
• Define experience principles and creative guardrails with the overall brand direction
• Shape the creative ambition and expression
• Develop core creative concepts, narrative direction, and emotional ambition for key initiatives

🎯 Requirements

• 8+ years experience in digital creative or design roles
• A degree in Design, Communication, Strategy, or a related field
• High design judgement across digital UI/UX and visual systems
• The ability to balance brand ambition, usability, and commercial impact
• Clear communication skills across Creative, Product, and Commercial teams
• Confident in shaping both strategic framing and creative direction within product-led environments

🎁 Benefits

• 25% Staff discount on all our H&M Group brands, both in stores and online (H&M, COS
• H&M Incentive Program – HIP
• In addition to our global benefits, our local markets offer different competitive perks and