Creative Strategist

📋 Description

• Develop creative concepts and campaign strategies for paid social across Meta, TikTok, and beyond
• Write scripts, hooks, CTAs, and storyboards for short-form video ads
• Build creative briefs informed by audience insights, performance data, and platform trends
• Partner with Paid Social, Design, Motion, and Influencer teams to bring ideas to life and iterate
• Support A/B testing by developing creative variations and helping identify winning themes
• Use AI tools to accelerate brainstorming, copywriting, and concept development

🎯 Requirements

• Demonstrated experience in Creative Strategy, Content Creation, Social Media, or Digital Marketing
• A portfolio showing creative campaigns, social content, or video concepts
• Hands-on experience writing scripts, storyboards, or briefs for short-form content
• Solid understanding of TikTok, Meta, Instagram Reels, or YouTube Shorts
• Naturally curious, trend-aware, and comfortable translating data into creative decisions
• Experience with AI tools (ChatGPT, Midjourney, Runway, or similar) is a bonus, as is a background

🎁 Benefits

• Valued for creativity, fast-paced work, and real budgets/autonomy
• Opportunity to shape strategy and drive measurable growth across global brands
• Gibraltar-based role with international exposure
• Inclusive culture that values diverse perspectives