Creative Strategist, Mexico

📋 Description

• Lead full creative cycle — research, briefing, production, and review with weekly sprint cycles.
• Analyze performance dashboards to spot patterns and translate insights into creative direction.
• Direct and collaborate with video editors, designers, writers, and local creators for
• Bring deep cultural fluency to Mexican audiences in briefs and concepts.
• Work with media buyers and data science to ensure creative insights drive measurable outcomes.
• Drive CRO initiatives to improve acquisition journeys and conversion efficiency.

🎯 Requirements

• Solid experience in growth or performance marketing with a strong focus on creative strategy
• Ability to lead structured creative testing and sprint frameworks; turn learnings into clear briefs.
• Strong creative instinct for hooks, formats, and scalable concepts across channels.
• Fluent in Spanish and English; excellent sense of tone and cultural resonance for Mexican audiences.
• Experience briefing, directing, and iterating with video editors, designers, writers, and creators.
• Comfort using dashboards and analytics tools to inform decisions and optimize at scale.