CRM

📋 Description

• Develop and continuously improve CRM, retention, and reactivation strategies across the player lifecycle.
• Identify CRM growth opportunities based on player behaviour, data, and business priorities.
• Build automated customer journeys: onboarding, activation, retention, reactivation, cross-sell, upsell.
• Segment players by behavior, lifecycle, value, activity, and VIP status.
• Plan and manage CRM campaigns across Email, SMS, Push, On-site, and In-app.
• Develop and test promo, bonus, cashback, tournaments, and gamification.

🎯 Requirements

• 3-5+ years of experience in CRM, Retention, or Lifecycle Marketing.
• Relevant experience in iGaming, online casino, sportsbook, or betting.
• Strong understanding of player lifecycle, retention, reactivation, and CRM metrics.
• Hands-on experience building automated communication journeys.
• Strong knowledge of segmentation and personalisation.
• Experience with CRM platforms such as Smartico, Optimove, Emarsys, Braze, or Customer.io.

🎁 Benefits

• 21 days paid annual leave; 3 extra days off; 25 paid sick days.
• Public holidays as days off.
• Sports compensation program; Annual healthcare budget.
• Gifts for life events; Coworking compensation for Ukraine-based team.
• Maternity and paternity leave support.
• Annual budget for development, certs, books, and language courses.