CRM Automation & Personalization Lead

📋 Description

• Lead the migration of the campaign grid to automated/personalized campaigns via the decisioning
• Own the execution of campaigns through the decisioning engine (PromoWise), operating with
• Activate propensity, churn, and preference models developed by Growth/Lifecycles Retail and Data in
• Coordinate the operation of the temporary Braze agency (with the leader), assigning priorities
• Own quality control (QA) of complex and automated builds, establishing checklists, tests, and
• Design and execute personalization experiments, defining hypotheses and success criteria with

🎯 Requirements

• Bachelor's degree in Marketing, Engineering, Data Science, Business Administration, or related
• 5-8 years of experience in CRM, marketing automation, personalization, or Growth, preferably in
• Proven experience migrating manual or broadcast campaigns to automated and personalized flows.
• Direct experience with real-time decisioning engines (PromoWise, SAS, Pega, or similar) and
• Advanced proficiency in Braze or similar platforms (Canvas, dynamic content, Liquid, Connected
• Intermediate SQL and ability to work with Data teams on propensity models.

🎁 Benefits

• Committed to building a diverse and inclusive workplace.
• Equal opportunity and discrimination-free environment (race, national origin, gender, gender