CRM Expert (m/f/x)

📋 Description

• Own end-to-end CRM across markets; 70% hands-on campaigns; 30% strategy & roadmap.
• Build Braze canvases and lifecycle campaigns across channels.
• Design scalable automation for always-on journeys across markets.
• Collaborate on API & MarTech integrations; brief data teams on data flows.
• Leverage AI to improve CRM; use generative AI for copy & targeting.
• Optimize CRM tech stack; evaluate new tools to deepen engagement.

🎯 Requirements

• Braze (mandatory): deep hands-on expertise including canvases, segments, content blocks.
• HTML/CSS for email & in-app templates; SQL for audience analysis.
• Liquid/AMPScript or similar; experience with CDPs and data warehouses (Snowflake, BigQuery).
• Familiarity with APIs, webhooks, and data pipelines; ability to brief/troubleshoot with MarTech/data teams.
• Analytical mindset: define KPIs and measurement frameworks for CRM.
• English fluency; strong communication & cross-functional collaboration.

🎁 Benefits

• 32 days paid vacation plus your birthday off.
• Flexible hybrid working scheme.
• Learning budget and internal training.
• Mental health coaching.
• Regular global/local meetups; sabbatical after 3 years.
• Cloud-based setup; flexibility to work from anywhere.