Develop and maintain user loyalty programs
Generate gamification ideas and launch mechanics (loot boxes, minigames, scratch cards)
Manage CRM bonus campaigns and user communications
Monitor campaign performance daily and improve results
Analyze user behavior and product metrics to identify insights
Segment audiences and build engagement flows across the user journey

🎯 Requirements

2+ years as CRM/Retention/Gamification Manager in online gambling
Hands-on experience with CRM platforms (Smartico or similar)
Strong understanding of user acquisition, engagement, retention, loyalty in B2C
Experience with user segmentation and basic HTML knowledge
Experience with analytics tools and bonus mechanics (free spins, cashback)
Upper-Intermediate English or higher (Spanish a plus)

🎁 Benefits

Health & Wellness Focus
Global Medical Coverage
Growth Opportunities
Benefits Programs (gym/stomatology/psychological services)
Performance-Driven Rewards
Dynamic Work Environment

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