CRM Lifecycle Manager

📋 Description

• Own the CRM calendar from end to end, shaping strategy, planning campaigns, and balancing business
• Manage campaigns end to end by building email, push, and SMS launches hands-on in the ESP tool.
• Write briefs, coordinate creative, and manage approvals.
• Check in on campaign performance daily and use insights to decide what to test next.
• Present campaign performance to business stakeholders with learnings and next steps.
• Collaborate with Product, Design, Engineering, Data, and Brand teams.

🎯 Requirements

• 4-6+ years in email marketing, CRM, or lifecycle marketing, ideally at a DTC or consumer app
• Hands-on experience with a marketing automation platform like Iterable.
• Track record of running a full CRM calendar across multiple user segments.
• Sharp eye for detail and strong follow-through.
• Strong analytical skills and a love of testing.
• Exceptional organization and project management skills.

🎁 Benefits

• Medical, dental, and vision insurance
• Flexible PTO Policy
• 401k plan
• Paid Parental Leave
• Physical and mental wellbeing benefits including Wellhub and Headspace Care
• Monthly reimbursement for wifi and/or cell phone bills