CRM & Lifecycle Marketing Analyst (B2B)

📋 Description

• Own the B2B CRM calendar and lifecycle initiatives.
• Design automated lifecycle programs from awareness to nurture.
• Maintain lead scoring, segmentation, and lifecycle definitions.
• Create end-to-end CRM communications: copy, templates, campaigns.
• Align marketing automation with Product Marketing and Sales.
• Plan webinars and partnerships for B2B demand generation.

🎯 Requirements

• CRM, lifecycle marketing, growth marketing in B2B.
• RD Station experience mandatory; Pipedrive a plus.
• Lifecycle programs design: automation, scoring, segmentation.
• Landing pages and emails for B2B campaigns.
• End-to-end webinars planning and post-analysis.
• Collaborate with Commercial, Sales, Product Marketing to scale CRM.

🎁 Benefits

• Flexible benefits you can tailor to your needs.
• Wellhub wellness resources and mental health support.
• Healthcare, dental, life insurance included.
• Hybrid and remote options; home office stipend.
• Flexible scheduling by time zones and team needs.
• Paid time off; vacations after 6 months and extra days.