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iFit

CRM/Lifecycle Marketing Specialist III

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Marketing
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1 hour ago
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crm marketing email marketing sql sms marketing
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📋 Description

  • Own lifecycle strategy (map prospect-to-customer journey, prioritize programs)
  • Design, configure, and QA automated email and SMS journeys (triggered, transactional, behavioral)
  • Segment and personalize using Contact Builder, filtered data extensions, SQL queries; use dynamic
  • Plan and analyze A/B and multivariate tests (subject lines, content, timing, offers)
  • Own email/SMS deliverability and compliance (Australian Spam Act, NZ UEMA, CAN-SPAM, GDPR/CCPA
  • Build dashboards and report on engagement, conversion, upsell, LTV

🎯 Requirements

  • 3–5 years in CRM, lifecycle, or acquisition marketing (subscription, DTC, ecommerce, fitness)
  • Hands-on experience with enterprise marketing automation platform (Salesforce Marketing Cloud
  • Some knowledge of SQL and personalization scripting
  • Proven track record of launching lifecycle programs (welcome, abandonment, conversion, upsell)
  • Strong analytical skills (KPIs: open/click/conversion rates, conversion, upsell, LTV; test design
  • Familiarity with email deliverability, list management, privacy regulations
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