CRM Lifecycle Specialist

📋 Description

• Execute and evolve our CRM strategy across the group.
• Design, build and optimise automated customer journeys across onboarding, retention, reactivation and loyalty.
• Deliver highly personalised, data-driven CRM campaigns that increase engagement, return traffic and clickouts.
• Partner closely with Product, Marketing and Compliance teams to create seamless customer experiences across every touchpoint.
• Use experimentation, A/B testing and AI-powered tools to continuously improve campaign performance, efficiency and quality.
• Increase player engagement through high-quality and localised copy.

🎯 Requirements

• Proven CRM or lifecycle marketing experience within the iGaming industry. You have a strong understanding of Sportsbook and Casino products.
• The ability to design and optimise automated player journeys for onboarding, retention, churn prevention, and VIP/loyalty progression.
• Hands-on experience building campaigns and customer journeys using platforms such as Optimove, Iterable, Xtremepush, Smartico or similar CRM technologies.
• Strong analytical skills with the ability to interpret campaign data, identify opportunities and optimise performance through testing and experimentation. Comfortable working with KPIs like open rates, click-through rates, opt-outs, and clickouts.
• Ensure all promotional communications strictly adhere to local gambling regulations (such as UKGC guidelines) and responsible gaming protocols.
• Proven experience leveraging customer data and AI models to target specific player segments with relevant games, offers, and bonuses.

🎁 Benefits

• Team-building events twice a year with entertainment, catering, and accommodation in a beautiful hotel.
• Engaging development opportunities at all levels.
• Tailored flexibility for your work-life balance.
• Exciting global Legend events to unite in person and share strategies.
• Extensive benefits and perks with country-specific details via your Talent Partner.