CRM Manager

📋 Description

• Own lifecycle CRM strategy across product verticals, driving engagement, retention, onboarding, and
• Design and execute end-to-end marketing automation — from segmentation and journey architecture
• Develop deep ownership of the CRM tech stack — including segmentation logic, channel configuration
• Partner with the MarTech team to build and maintain API-based triggers, data integrations, and
• Write and maintain HTML/CSS for email and in-browser templates, ensuring consistency with brand
• Leverage customer behavioral data and signals to craft personalized experiences, drive upsell, and

🎯 Requirements

• Minimum 4–6 years of experience in CRM, Lifecycle Marketing, Growth, or Retention Marketing roles.
• Hands-on experience with CRM and CDP platforms, particularly Braze; proficient in building, QAing
• Technical proficiency in HTML/CSS for email and in-browser message development; experience with
• Familiarity with REST APIs and how CRM platforms consume event data and integrate with external
• Strong command of CRM setup and operations — segmentation architecture, channel logic, data
• Analytical proficiency in campaign performance analysis; comfort with BI tools and data querying.