CRM Manager

📋 Description

• Own end-to-end CRM campaigns across journeys using Braze (email, SMS, push, in-app).
• Devise, implement and report on key CRM initiatives.
• Optimise transactional communications and ensure compliance.
• Collaborate cross-functionally to power personalisation and upselling.

🎯 Requirements

• 3+ years in a direct-to-consumer CRM role.
• Automate CRM lifecycle initiatives from strategy to delivery.
• Use BI tools to drive insights and actions.
• Technical management of ESP.
• Build complex journeys and automations with AB testing and personalization.
• Data-driven, technically minded and commercially astute.
• Strong communicator and Excel proficient.
• Creative and can-do attitude.

🎁 Benefits

• 25 days holiday (+ bank holidays).
• Private health insurance, plus dental and eye care.
• Pension scheme.
• Enhanced parental leave.
• Cycle-to-work scheme.
• Electric Car Scheme.
• Free Dermatica and MedExpress products monthly, plus family discounts.
• Home office allowance.
• Headspace, discounted gym memberships, and L&D budget (Audible).