CRM Manager

📋 Description

• Plan, execute, and optimize CRM campaigns across segments (casino/sportsbook).
• Manage customer lifecycle: activation, retention, engagement, reactivation.
• Create/maintain segments using behavioral/transactional data for targeted offers.
• Develop CRM strategies to improve experience, conversion, retention, and performance.
• Design/analyze A/B tests to boost campaign effectiveness.
• Monitor activities, review campaigns, and audit for quality/efficiency.

🎯 Requirements

• 2+ years of hands-on CRM experience in iGaming (casino/sportsbook).
• Strong understanding of lifecycle management, segmentation, and personalized communications.
• Experience with CRM automation platforms and scalable campaigns.
• Solid knowledge of bonus mechanics and promotional strategies.
• Strong analytical skills; interpret large datasets and derive actions.
• Ability to work with CRM performance metrics and evaluate campaigns.

🎁 Benefits

• Fully remote work environment with location flexibility.
• Full-time role in international, fast-growing org.
• Comprehensive benefits package (various allowances/services listed in posting).
• Opportunities to work with international teams on large campaigns.
• Dynamic environment with professional growth opportunities.