CRM Manager

📋 Description

• Partner with dev, Marketing, Support and Legal to own campaigns end-to-end.
• Manage CRM channels (email, push, SMS) with messaging, audience and timing.
• Define campaigns with hypotheses, KPIs, and segmentation strategies.
• Collaborate with Data Eng/Analytics to build measurement data flows.
• Implement and scale testing frameworks (A/B, MAB).
• Monitor campaign and cohort performance; translate insights into action.

🎯 Requirements

• 5+ years in Lifecycle Marketing, CRM, or customer engagement (fintech/consumer SaaS preferred).
• Strong metrics across acquisition, activation and retention; apply learnings at scale.
• Experience with automation platforms (e.g., Customer.io); segmentation and personalization.
• Cross-functional collaborator who drives clarity from brief to launch and analysis.
• Customer empathy for families; deliver inclusive experiences.
• High standards for customer communication; bias for action and improvement.

🎁 Benefits

• GoFlex: work from home, office, or hybrid.
• Birthday Day off.
• Excellent induction and ongoing learning.
• Bupa Health Cash Plan or Private Medical.
• Death in service – 4x salary from month 1.
• Wellbeing support for you and family.