CRM Marketing Manager

📋 Description

• Lead, coach, and develop the lifecycle marketing team.
• Create and manage automations and campaigns across channels (email, SMS, push).
• Personalize communications to drive relevance and engagement.
• Build segmentation from data to target the right audience at the right time.
• Build, scale, and optimize customer journeys in SFMC, Klaviyo, or Braze.
• Oversee marketing automation performance and expand SMS/push channels.

🎯 Requirements

• Experience leading, coaching, or managing a small team.
• 3+ years of email/database marketing or related function.
• 3+ years in marketing automation platforms (Braze, Klaviyo, SFMC); Braze certs preferred.
• Familiarity with Salesforce CRM.
• Direct response marketing experience.
• Knowledge of loyalty programs, subscriptions, and loyalty flows.

🎁 Benefits

• Generous healthcare package
• Monthly team events and activities
• Flexible holidays with banked days
• Casual dress code
• Dog-friendly Yaletown office near SkyTrain
• Professional development: conference fees covered