CRM Marketing Specialist

📋 Description

• Support Fever's CRM strategy across email, push, and in-app.
• Activate customer data to deliver personalized communications.
• Optimize multi-channel plans and retention to boost engagement.
• Work with CRM Manager to define lifecycle stages and touchpoints.
• Identify key segments to improve targeting and personalization.
• Build and optimize automated CRM journeys.
• Run A/B tests and apply learnings to improve campaigns.
• Analyze customer behavior and data to derive insights.
• Own weekly/monthly CRM reporting and analysis.
• Monitor campaign metrics for measurable, insight-driven activities.
• Collaborate with Marketing, Product, Data for a seamless experience.
• Stay updated on CRM best practices and emerging tech.

🎯 Requirements

• 2–3+ years in CRM, lifecycle marketing, or related field.
• Experience in mobile and web environments.
• Hands-on Salesforce Marketing Cloud experience.
• Experience with ESP platforms like Mailchimp or SendGrid.
• Proficiency in HTML.
• Strong copywriting and messaging adaptation skills.
• Experience developing CRM flows that drive engagement and revenue.
• Analytical, data-driven mindset with segmentation and personalization knowledge.

🎁 Benefits

• 40% discount on Fever events and experiences.
• Madrid location with travel across markets.
• Home office friendly and flexible schedule.
• Health insurance and Cobee tax-exemption benefits.
• English and Spanish lessons.
• Gympass membership.