CRM Operations Manager

📋 Description

• Manage day-to-day execution of CRM campaigns and journeys, including campaign setup, audience
• Own the send calendar across email, SMS and direct mail, covering recurring programs, triggered
• Manage the client review, approval and routing process, planning lead times so every send is
• Run program intake, including campaign briefs, capacity planning and prioritization with program
• Coordinate QA and testing for every deployment, including logic, audience targeting, content
• Manage contact and list operations, suppression and deployment readiness checklists.

🎯 Requirements

• 5+ years of experience in marketing operations, CRM campaign management or marketing automation
• Hands-on experience with Salesforce Marketing Cloud or a comparable enterprise platform such as
• Experience running high-volume, multichannel B2C programs across email, SMS and direct mail.
• Experience managing campaign QA, testing protocols and deployment checklists.
• Experience managing multi-step review and approval workflows with brand, legal or compliance
• Proficiency with project management tools such as Teamwork, Jira, Asana or similar.

🎁 Benefits

• Salesforce Marketing Cloud certification, such as Email Specialist, Administrator or Consultant.
• Working knowledge of SQL, AMPscript and data extensions.
• Experience with direct mail production and mail vendors.
• Experience supporting agency or platform transitions.
• Automotive, OEM or dealer-network CRM experience.
• Background in agency or consulting delivery.