CRM Specialist

📋 Description

• Own our lifecycle programme across email, push and in-app banners: run existing journeys and build
• Manage transactional, triggered, seasonal and product campaigns, keeping the comms calendar
• Build growth, activation and retention strategies to increase ARPU
• Run experiments on messaging, timing, channels and cohorts, and report on what moves activation and
• Use AI to automate manual work and to speed up campaign creation, QA and reporting

🎯 Requirements

• Have experience in CRM, lifecycle or growth marketing, ideally in a B2C app (fintech or crypto)
• Hands-on with an ESP or CEP such as Iterable, HubSpot or similar, building email and push
• Growth mindset: funnels, cohorts, activation, churn, and how to keep users engaged without
• Strong analytics: A/B testing, cohort analysis, and comfortable pulling your own numbers (Mixpanel
• Structured, methodical and confident sharing ideas with the team
• Must have an interest in crypto

🎁 Benefits

• Annual BORG bonus
• Genuine remote and flexible working
• 25 days annual leave plus local bank holidays
• Learning and development budget
• MacBook and home office budget
• Team and company-wide retreats