CRM Specialist

📋 Description

• Act as the CRM & Loyalty SME within the Trading Squad, supporting partner commercial and
• Own end-to-end delivery of CRM and loyalty campaigns across email, lifecycle and loyalty
• Execute campaigns using CRM platforms (e.g. Salesforce Marketing Cloud), CMS, widgets and partner
• Ensure campaign quality and consistency across audience selection, customer journeys, landing
• Collaborate with Trading Squad Leads, Partner Managers and commercial stakeholders to deliver
• Identify opportunities to grow partner revenue through CRM optimisation, segmentation, lifecycle

🎯 Requirements

• Bachelor's degree in Marketing, Business, Digital Marketing, Commerce, Customer Experience or a
• Salesforce Marketing Cloud certifications are an advantage.
• CRM, Loyalty Marketing or Digital Marketing certifications (e.g. CIM, Digital Marketing Institute)
• Fluent English.
• 3+ years' experience in CRM, Loyalty Marketing, Customer Lifecycle Marketing, Digital Marketing
• Proven experience delivering CRM and loyalty campaigns across email, lifecycle marketing and