CRM Systems & Lifecycle Manager

📋 Description

• Own the data foundation powering lifecycle marketing; drive prioritization.
• Partner with Engineering/Data as a technical peer on schema and data availability.
• Maintain Braze data integrity; audit segments and flag discrepancies.
• Build and maintain documentation of CRM data architecture and data flows.
• Evaluate new data capabilities and Braze features with a systems lens.
• Proactively identify stack limitations and build cases with prioritization.

🎯 Requirements

• 5+ years in marketing ops/CRM owning technical execution and lifecycle systems.
• Strong systems thinking; event-based data models; SQL or Databricks exposure.
• Braze expertise: campaigns, Canvas, segmentation, Liquid Logic, reporting.
• Multi-channel best practices, deliverability, and data protection laws.
• Experience designing experiments; A/B and multivariate; translate findings.
• Hands-on AI tools (Liquid Logic, reporting); Amplitude/Tableau a plus.

🎁 Benefits

• Equity and benefits
• Comprehensive healthcare coverage
• Monthly wellness stipend
• Retirement savings match
• Headspace membership
• Generous parental leave