Customer Journey & App Analytics Apprentice

📋 Description

• Support the analysis of customer journeys across Back Market’s website and mobile applications
• Contribute to the preparation, analysis, and monitoring of Customer Journey experiments, including
• Help formulate analytical hypotheses, define success metrics, analyze experiment results, and
• Investigate customer behavior across different touchpoints, segments, markets, and devices
• Support the analysis of mobile app usage, including engagement, conversion, and retention metrics
• Explore app analytics data to identify opportunities for improving the customer experience and app

🎯 Requirements

• You are pursuing a Master’s degree, or equivalent, in data analytics, data science, business
• You have a strong interest in customer behavior, product analytics, experimentation, and digital
• You have solid SQL skills and are comfortable writing, reviewing, and improving analytical queries
• You have an analytical mindset and enjoy investigating the reasons behind changes in customer
• You understand the main principles of A/B testing and experimentation, or are motivated to learn
• You are interested in mobile app analytics and want to understand how users interact with digital

🎁 Benefits

• A mission driven work environment where your day to day makes an impact on the planet. Seriously.
• Hybrid work environment, with 2 remote days a week and 1 remote work week per quarter, plus 3 flex
• Employee Resource Groups, including mentorship programs, comprehensive accessibility policies, and