Customer Lifecycle Marketing Manager

📋 Description

• Build lifecycle and nurture programs for customers.
• Design platform expansion campaigns from onboarding use cases.
• Partner with GTME on health scoring and expansion signals.
• Create ROI reports and value summaries for Account Managers.
• Run multi-team expansion plays in existing enterprise accounts.
• Build win-back and re-engagement campaigns for at-risk customers.

🎯 Requirements

• 3+ years in lifecycle, customer, or retention marketing in B2B SaaS.
• Strong familiarity with developer-focused audiences.
• Data-driven approach to segmentation, timing, and measurement.
• Hands-on experience with CRM and marketing automation.
• Collaborative and cross-functional, esp. with Customer Success and Sales.
• Experience with product usage data or product-led growth signals.

🎁 Benefits

• Remote-first culture with flexible collaboration
• Collaborative, cross-functional teams
• Ownership of high-impact metrics
• Growth and learning opportunities
• Benefits supporting well-being
• Work on real-time platform used by millions