Customer Lifecycle Marketing Manager

📋 Description

• Ownership and scaling of the B2B post-sale lifecycle strategy, guiding it through the stages of
• Experience in product-led growth lifecycle: Use product-usage, intent, and health signals to
• Designing lifecycle programs aimed at future growth, including automated onboarding processes and
• Utilizing customer engagement data to unearth attach opportunities and enhance lifecycle
• Developing and refining customer communications across diverse channels such as email, in-app
• Collaborating closely with the Customer Success and Product Marketing to facilitate post-sale

🎯 Requirements

• A minimum of 5 years of experience in lifecycle, retention, Gainsight, focusing on B2B audiences.
• Familiarity with Gainsight is a plus
• Experience designing and scaling customer lifecycle programmes across multiple delivery models
• Comprehensive understanding of the post-sale B2B customer journey, including onboarding, product
• Proven experience in designing lifecycle journeys using behavioural signals rather than solely
• Strong analytical skills, facilitating the translation of customer insights into impactful

🎁 Benefits

• Market-competitive compensation including bonus scheme
• Career progression and internal mobility opportunities
• 30 days of annual leave, in addition to public holidays
• GBP 1.000,00/Year towards our Tuition Reimbursement Program
• Company pension scheme
• Private medical insurance