Customer Marketing Lead

📋 Description

• Build and maintain a library of case studies, quotes, and stories.
• Create and map proof points for deals and scaled motions.
• Stand up a system to track and activate customer references and advocates.
• Conduct interviews and surface insights to sharpen messaging and ICP.
• Recruit customers for panels, webinars, and peer moments for events.
• Use AI tools to accelerate storytelling at scale.

🎯 Requirements

• 7-10+ years in customer marketing, lifecycle marketing, or related B2B SaaS.
• Proven track record building and scaling advocacy, adoption, and engagement programs.
• Deep expertise in post-sale lifecycle from onboarding to renewal.
• Ability to define strategy, set direction, and influence senior stakeholders.
• Data-driven with KPIs tied to NRR, adoption, and retention.
• Exceptional marketing writing and storytelling.
• Experience mentoring marketing practitioners and raising quality.
• AI-native approach: using AI tools and agents in daily work.

🎁 Benefits

• Remote work with hubs option.
• Unlimited holidays.
• 4 months paid family leave.
• Annual learning fund.
• Regular internal and external training.