Customer Marketing Manager

📋 Description

• Build and run the case-study and proof-point program: source candidates with Customer Success and
• Own the customer reference program: recruit, tier and manage advocates; run the reference request
• Build the advocacy and community program: advisory boards, speaking opportunities, peer-to-peer
• Own review-site strategy and execution on G2, Capterra and peers: review generation campaigns
• Produce customer video and testimonials with the Content / Storytelling team, from short social
• Supply proof points for launches and campaigns to Product Marketing, Growth, Brand and Field

🎯 Requirements

• 4 to 7+ years in B2B customer marketing, advocacy or content marketing with direct ownership of a
• Excellent interviewing and writing; you draw out specifics and quantify results.
• Experience running review-site programs on G2 or Capterra and an understanding of how buyers use
• Empathy for customers and a service mindset toward Sales and Customer Success; you protect
• Strong project and stakeholder management across many parallel requests.
• Comfort producing video (briefing, on-camera interviews, working with editors) even if you don't