Customer Marketing Manager

📋 Description

• Own and execute the CLG strategy across the existing buyer base, driving advocacy, referrals, and
• Build advocacy mechanisms — referral programs, review/reference programs, incentive structures, and
• Identify and prioritize which accounts and buyer segments are best positioned for expansion
• Design the account engagement journey for existing accounts, including triggers, segmentation, and
• Partner with various Marketing teams to translate strategy into executed campaigns — this role owns
• Continuously test and refine triggers and segments based on account behavior and performance data

🎯 Requirements

• 5+ years of B2B lifecycle, customer/account based marketing, or growth marketing experience
• Demonstrated experience designing and running lifecycle programs (triggers, segmentation, nurture)
• Track record of building advocacy or referral programs from the ground up
• Comfort working cross-functionally with channel owners (e.g., email/MarTech) where you own strategy
• Strong analytical skills — comfortable defining segments, reading account-level data, and tying
• Fluency with AI tools (Claude, Gemini, ChatGPT, or similar) as a core part of your daily workflow —