Data Analyst

📋 Description

• Analyse customer, commercial and digital performance data to identify trends, opportunities and
• Drive insights that support business decisions across Digital CX and Sales, Merchandising and
• Own the experimentation roadmap and drive A/B testing and experimentation initiatives to optimise
• Be the voice of the customer by suggesting actions based on NPS/Customer feedback findings.
• Build dashboards, performance reporting and self-service insights that increase data visibility
• Ensure high-quality measurement and tracking by partnering with Product and Development teams.

🎯 Requirements

• Experience working with web analytics, digital performance analysis or e-commerce analytics.
• Hands-on experience with Google Analytics 4 (GA4), visual analytics tools and data visualisation
• Experience working with SQL and large datasets, preferably including BigQuery.
• Experience analysing customer behaviour and translating insights into business recommendations.
• Experience supporting experimentation, A/B testing or conversion optimisation initiatives.
• Strong communication skills with the ability to present complex findings to both technical and

🎁 Benefits

• Staff discount usable on all H&M Group brands in stores and online.
• H&M Incentive Program – HIP.
• 30 days holiday.
• Collective agreement which includes pension and life insurance.
• Wellness benefit 4000kr/year.
• Benify Benefits Portal