Data Analyst II

📋 Description

• Drive the Marketing Measurement Roadmap
• Drive Geo Holdout & Incrementality Testing End-to-End
• Collaborate with Data Science to maintain up-to-date priors and data inputs for the MMM
• Champion Statistical & Experimentation Rigor
• Build & Maintain Marketing Forecasts
• Uncover Proactive Insights

🎯 Requirements

• 5+ years of experience in marketing analytics, media measurement, or a related field
• Hands-on experience designing and running geo holdout tests or comparable geo-based incrementality
• Experience building marketing forecasting models (e.g., spend/response, MMM, or channel-level
• Deep expertise in experimentation methodology, A/B testing, hypothesis testing, sample estimation
• Advanced proficiency in writing SQL and Python within cloud data environments like Databricks and
• Hands-on experience with marketing measurement tools and platforms (e.g., MMM/incrementality

🎁 Benefits

• Competitive salary and stock options
• A comprehensive benefits package for you and your family
• Flexible work location, hours, and paid time off
• 401(k) matching
• Monthly Acorns account contribution & GoHenry account for your family
• Mindfulness and Financial Wellness resources, Headspace and Addition Wealth