Data Analyst - Marketing

📋 Description

• Own the inbound funnel metrics end-to-end from landing to conversion.
• Build multi-touch attribution beyond last-touch UTM tracking.
• Measure channel and campaign performance across email, paid, social, SEO.
• Connect marketing to revenue; model CAC, conversion and LTV.
• Own marketing data models and semantic layer (dbt on BigQuery; Omni).
• Own instrumentation and lead-data quality; tracking, lead scoring, GDPR.

🎯 Requirements

• Senior hands-on IC who turns marketing data into decisions.
• Proven analytics experience in marketing, growth or RevOps (B2B SaaS/fintech).
• Expert SQL for complex analysis and reusable datasets.
• dbt + cloud data warehouse (BigQuery, Snowflake) production models.
• Modern BI with a semantic layer (Omni/Looker) and self-serve dashboards.
• Deep knowledge of the marketing stack: HubSpot, Salesforce, GA.

🎁 Benefits

• Equity options
• Pension with 4% contributions and 7% match
• Private medical insurance
• Hybrid working model and flexible arrangements
• Work abroad for up to 3 months a year
• 1 month paid sabbatical after 5 years