Demand Gen Lead

📋 Description

• Own demand generation strategy to generate high-quality enterprise pipeline.
• Build quarterly campaigns across paid, email, events, ABM, content, and launches.
• Own HubSpot and marketing automation; lifecycle programs, lead routing, nurture, attribution.
• Run paid programs across LinkedIn, Google, Meta; test messaging and landing pages.
• Drive ABM with Sales; coordinate campaigns across ads, outbound, events, content.
• Own marketing analytics; dashboards for pipeline, CAC, conversions, attribution.

🎯 Requirements

• Builder mentality: built or significantly improved demand gen programs.
• Analytical: loves dashboards, attribution, conversion metrics.
• Hands-on operator: proficient with HubSpot, campaigns, workflows, emails, dashboards.
• Ownership: identify bottlenecks, propose solutions, execute.
• Strong technical marketing: paid media, lifecycle marketing, CRM, attribution, reporting.
• Mission-aligned: help define AI adoption by enterprises.

🎁 Benefits

• Comprehensive benefits.
• Beautiful office in Levi's Plaza, San Francisco.
• Work alongside one of the fastest-growing AI companies in the world.