Demand Generation Lead

📋 Description

• Own demand generation strategy across mid-market and enterprise accounts
• Build and scale ABM programme with Sales for high-value target accounts
• Plan and execute field marketing programs and in-person experiences
• Own lead qualification, scoring, nurture programs, and sales handoff
• Collaborate with Sales and SDRs to align on pipeline goals
• Measure campaign effectiveness and continuously optimize ROI

🎯 Requirements

• Proven track record in demand generation or ABM in B2B SaaS
• Experience owning marketing programmes with cross-functional influence
• Strong understanding of lead scoring, funnel management, and handoffs
• Analytical mindset with ability to use data to improve performance
• Excellent project management in fast-paced environments
• Cross-functional collaboration with Sales and SDRs

🎁 Benefits

• Competitive salary and equity
• 25 days holiday plus local public holidays
• Health coverage and 401K
• Team off-sites and events
• Apple hardware