Demand Generation Manager

📋 Description

• Strategy, budget, and execution across LinkedIn and Google, plus whichever channels earn a test.
• Build the pages, content, and technical fixes that make Footprint the answer when a compliance
• Design the journeys from first touch to sales conversation: nurture tracks, webinar and content
• Own conversion from ad click to landing page to booked meeting.
• Build the reporting and attribution framework with analytics, starting in HubSpot.
• Manage the demand gen budget and present performance and plans to leadership on a regular cadence.

🎯 Requirements

• 4–6 years of experience in demand generation, growth marketing, or performance marketing - ideally
• Proven track record of driving top of funnel growth through paid and email programs
• Outstanding project management ability
• You've personally built and tuned campaigns in LinkedIn and Google Ads, without an agency doing the
• You've built pipeline reporting or attribution that leadership used to make budget decisions
• You've marketed to a B2B audience with long sales cycles

🎁 Benefits

• Generous compensation and equity packages
• Free lunch and dinner (after 7pm)
• Monthly wellness stipend
• Unlimited PTO
• Fully covered health, dental, and vision insurance
• The chance to help shape the future of internet identity and financial crime prevention