Demand Generation Manager

📋 Description

• Develop multi-channel demand programs across email, paid media, ABM, and events
• Own funnel from awareness to MQL-to-SQL handoff with quality
• Build and manage ABM programs for enterprise accounts globally
• Partner with sales to align ICP, tiering, and pipeline coverage goals
• Architect multi-touch nurture in marketing automation and analyze funnel in Salesforce
• Collaborate with content, paid media, and regional teams to align programs

🎯 Requirements

• 5+ years of B2B demand generation or growth marketing experience, ideally within enterprise tech, SaaS, or IT services
• Hands-on with at least one enterprise marketing automation platform (Pardot, HubSpot, Marketo, Eloqua) and ramp on Pardot
• Deep proficiency in Salesforce CRM for campaign tracking, lead management, and pipeline reporting
• Proven track record of building programs that generate measurable pipeline, not just lead volume
• Strong analytical skills; able to build reports, interpret funnel data, and present insights to senior leaders
• Experience running ABM programs targeting enterprise accounts

🎁 Benefits

• Remote US work arrangement with cross-functional collaboration
• Opportunity to own and scale full-funnel programs with measurable impact